E-commerce designer & developer — Dubai, UAE
I build stores
people finish buying from.
Fast, well-organised e-commerce stores on Shopify, WooCommerce or custom code — from the product page through to checkout — with the tracking that makes results readable after launch.
- years in design & development
- 20+ years in design & development
- projects delivered
- 280+ projects delivered
- clients worldwide
- 84+ clients worldwide
What I do
- Build a new store
- Shopify or WooCommerce set up from scratch — theme, product pages, payments and shipping.
- Rebuild an existing one
- Redesign a store that does not reflect the brand, or move it off a stack that costs more than it returns.
- Fix what leaks
- Find where browsing turns into abandonment: product page, cart, checkout, speed.
- Measure after launch
- GA4, Meta Pixel and the Conversions API, so decisions come from numbers rather than guesses.
Selected work
Full case studies →Have a store to build — or a role to fill?
Tell me what you are working on and I'll reply within one business day.