2026 · Luxury WooCommerce store — Dubai
Farel Fashion
A full WooCommerce build for a luxury dress label, carrying the buying experience from browsing and size selection through to cart and checkout.
E-commerce designer & developer
I build stores your customer understands
and buys from without hesitating.
Since 2006 I have worked on stores from the inside: how a customer finds the product, understands it, and reaches checkout without getting lost or backing out. I build on Shopify, WooCommerce or custom code, and set the speed and measurement underneath — because a store whose numbers cannot be read cannot improve.
20+
years of experience
280+
projects delivered
84+
clients worldwide
I have worked on websites, identities and stores — but the store is where I found my place: where a customer's interest turns into an order.
Selected work
Stores I designed and built
2024 · Custom skincare storefront
ISSA Skin Therapy
A custom-built store combining medical credibility with clear product presentation, bilingual content and multi-currency checkout.
2025 · Skincare brand launch — UAE
Everolea
A new brand entering a competitive market with one product and no digital presence. Built the full store around earning trust before the sale.
2023 · Brand and independent sales channel
Katrexa Store
An influencer with a large social audience but no sales channel of her own. Built the store, visual identity and content so the brand could sell independently of social algorithms.
About
I'm Tarek Alkoht.
I design the store with a designer's eye, build it with a developer's head, and read it the way a shop owner does — someone who wants to sell.
A weekly note for store owners
One practical idea each week that makes your store sell more than it looks like it should.
Unsubscribe at any time. Privacy policy